Tuesday, May 30, 2006

Lok Sabha TV to become a 24 hr channel from Monsoon Session, to be available on DD DTH platform

This is a new kind of experimentation in Indian television industry though it may not exite much to the advertisers and market planners in the immediate future. But what is more astonishing is the approach of the channel officials in this matter. They are even not seeking participation from the private sponsorship, except from the PSUs. I accept that the channel may not be a TRP blockbuster, but if I, at times watch Janmat, the views channel (apologies if the comparision is too far stretched out) then definitely I will watch it at times. And if the quality of programming is good, then i will for sure come back again and again. And then having advertisers on board will act as an catalyst to deliver quality stuff. PSUs sponsorship will only make it another Prasar Bharati, which won't be welcomed by the tax payers of this country.

IBN 7 can wait, Channel 7 ready for relaunch on June 5

This story which appeared yesterday was a learning experience in itself. Reasons? Best kept as a secret!

Saturday, May 27, 2006

The War For News

This is the news feature i wrote for Pitch magazine April issue. My first print publication, so a bit special!

Friday, May 26, 2006

BBC World seeks permission from the government to carry advertisements in India

This is what i call a farce on the part of the government. Without clearly specifying the guidelines as to in which case a foreign news channel will b allowed to carry advts, the government is following a totally non-transparent method of granting permission, what it calls in a 'case by case basis', what former Chief Vigilance Commissioner N Vittal used to cal on a 'suitcase by suitcase basis'. Why governments love confusion so much!

Thursday, May 25, 2006

Indiatimes expects Electronic Sports World Cup to attract 20,000 gamers

Gaming fever is seriously catching with the young Indians. Microsoft deciding to bring Xbox 360 to India is a proof. Gaming competitions like this by Indiatimes will help grooming the industry.

Wednesday, May 24, 2006

IAMAI to come out with a common rating currency for Indian websites

This should end the complaints of advertisers and media planners about the lack of accountability on the part of online publishers. Will it lead to growth of online advertisement of higher level, only time will tell.

Tuesday, May 23, 2006

WorldSpace decoded: Experiential marketing does the trick

This is one of my few till the point marketing oriented stories. Got a good feedback on this one. Meanwhile, I wish i could have attended this conference of WAN in Mosco. Would definitely follow the event.

WAN conference in Moscow: Sanjay Trehan to present Indiatimes’ broadband strategy
http://www.exchange4media.com/e4m/izone1/izone_fullstory.asp?section_id=4&news_id=21189&tag=15916&pict=11

Monday, May 22, 2006

Two FM radio licence holders from N-E face disqualification for not abiding by CTI deadline

I feel pity about the North East FM players. I have been talking with some of them and know the difficulties they are facing in putting things together-starting from law and order issues to poor infrastructure to not-very profitable business environment. The govt, I hope, gives them more concessions to start their operations. It is infact the people from these part of the land who needs FM radio more than the urbanites where there is ample scope for other modes of entertainment.

These are the other stories of this month

May 01

With new stations, Radio Mirchi looks to woo the masses
http://www.exchange4media.com/e4m/Radio/RadioNews.asp?section_id=7&news_id=20879&tag=15606&pict=6

May 2
FM Phase II: Sun, Adlabs vacate North-East, local player faces the music
http://www.exchange4media.com/e4m/Radio/RadioNews.asp?section_id=7&news_id=20890&tag=15617&pict=2

May 06
Delhi Bloggers keep their date with Net activist Bill Thompson
http://www.exchange4media.com/e4m/izone1/izone_fullstory.asp?section_id=4&news_id=20974&tag=15701&pict=4

May 9
FM Phase II: Negotiations for CTI equipment commence in the presence of AROI
http://www.exchange4media.com/e4m/Radio/RadioNews.asp?section_id=7&news_id=20989&tag=15716&pict=5

May 10
Mediaguru to foray into print, new media consultancy; Narendra Tripathi joins as Partner
http://www.exchange4media.com/e4m/news/newfullstory.asp?section_id=5&news_id=21007&tag=15734&pict=4

May 15
Will 98.3 FM be Radio Mirchi’s national identity?
http://www.exchange4media.com/e4m/Radio/RadioNews.asp?section_id=7&news_id=21066&tag=15793&pict=2

May 16
Mahendra Swarup to quit Times Group in September to pursue ‘own vision’
http://www.exchange4media.com/peoplemovement/movement_fullstory.asp?section_id=23&news_id=21102&tag=15829&pict=2


May 20
Indiatimes partners with Level Up! to bring India’s first multiplayer online games
http://www.exchange4media.com/e4m/izone1/izone_fullstory.asp?section_id=4&news_id=21155&tag=15882&pict=9