Tuesday, May 30, 2006

Lok Sabha TV to become a 24 hr channel from Monsoon Session, to be available on DD DTH platform

This is a new kind of experimentation in Indian television industry though it may not exite much to the advertisers and market planners in the immediate future. But what is more astonishing is the approach of the channel officials in this matter. They are even not seeking participation from the private sponsorship, except from the PSUs. I accept that the channel may not be a TRP blockbuster, but if I, at times watch Janmat, the views channel (apologies if the comparision is too far stretched out) then definitely I will watch it at times. And if the quality of programming is good, then i will for sure come back again and again. And then having advertisers on board will act as an catalyst to deliver quality stuff. PSUs sponsorship will only make it another Prasar Bharati, which won't be welcomed by the tax payers of this country.

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